2012年3月22日星期四

Must Have Marketing Tools!

So, you've finished your site. Your meta tags have been in place,


your forms are operational, and you will just take payments on line


via charge cards and on line checks. Now the effort begins: You'll need to submit your website to the major search engines, directories, FFA pages,


and elsewhere that will help visitors find you in the vast jungle of information we call the web.


I personally use to complete all this the hard way


until I learned several tricks of the trade which have made


my endeavors much easier, that we will reveal to you now.


All that's necessary would be the right tools.


The very first one is really a text editor such as for example Notepad.


(You remember Notepad right?


It's inside together with your Windows Accessories. )


Make use of this to type some standard details about


your website to ensure that focusing on your listings is going to be


an easy matter of cut and paste. Here is


the main information you ought to have ready:


1) Your name (or business name)


2) Address (City, State, Zip)


3) Phone/Fax


4) Title of one's Web site


5) Short Description of one's site (under 20 words)


6) Long Description of one's site


7) Key words


8) A couple of Short Adverts you should use to promote


If you've got a newsletter that should be listed in


ezine directories, you


will include the next information aswell:


1) Ezine Name


2) Ezine Description


3) How to Subscribe/Unsubscribe


4) URL of Archives (if available)


5) Does your Publication accept Articles?


6) In the event that you Accept Adverts -- do you know the Rules?


7) Newsletter Category


8) Date Ezine was Started


9) Quantity of Subscribers


10) If copy available by Autoresponder


11) Two short adverts that tout the advantages of your ezine


which you can use on line or in swaps with other


ezine owners.


The wonder of all this is that when you type each of


this in to Notepad, you're done. Simply save yourself the written text file


to your desktop, then when you begin your submissions,


open it up, and cut and paste the info in to


the necessary fields. Believe me with this, it saves a


large amount of time. Why type exactly the same data again and again?


Obviously, there are several Freeware and Shareware programs


available that will also assist in your marketing efforts


by storing all this data. My personal favorite is TypeIt In


Pro:


The program for Win 95/98


and NT will complete forms on line using


text you have assigned to individual buttons. In the event that you


promote more the other site, you are able to setup individual


categories of buttons for every one. I truly love this utility,


with no one is paying me to express that. It is


liberated to down load but if you choose to keep it you'll need


to pay for the 17. 50 registration fee.


A different one called "Fillout Manager" enables you to drag


and drop your text in to forms. It's freeware to down load at:


to


Do not waste


a later date typing and retyping exactly the same text. Follow


my advice and the full time spent promoting your website


is going to be cut in two.



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